Would you like to know where you rank against your competitors? Are you happy with how you rank in a Google search? Does your website generate the business you would like?  If you are unsure how much Google loves your website, why not consider a website audit?

Ginger eMarketing will produce a comprehensive report for you detailing changes that can be done to help enhance the search engine optimisation of your site, whilst simultaneously retaining a user-friendly, attractive website.

Within the report we will include, amongst others:

• An analysis of your site and your performance against your competitors (this includes who you think are your competitors and also who your actual competitors on the web)
• An analysis of search trends within your field including seasonal variations
• An analysis of your website content, pape by page, to help increase on-page optimisation.
• Target the key search areas where you wish to be found 
• Recommend changes that can be done to get your site found on the web through an organic search rather than pay per click campaigns.
• A review of your domain authority and how search engines view you including the validity of links on your site.  This will include the three most popular search engines: Google, Bing and Yahoo.
• Highlight any missing/incomplete aspects of your site which may be causing search issues such as H1 tags, page titles and meta data
• Check if you have fallen foul of Google Panda or Penguin which would cause certain pages and/or content to be blocked by search engines

This report will then give your web developer the tools to optimise your website. 

Prices for an audit vary according to the size and type of your website but if you decide to proceed with a fully managed SEO campaign with Ginger eMarketing then the cost of the audit will be credited against the price of your SEO. 

Social Media

Google AdWords or Pay Per Click (PPC) advertising are an effective method of gaining an instant first page presence for your website.  Pay Per Click campaigns can be used independently of, but ideally alongside, your organic search engine optimisation campaign. 

Through careful keyword analysis and trend research, we can formulate the most effective approach to your keyword advertising.  We will focus the campaign on the area of the business which you wish to promote and is a great way of launching special offers or seasonal products.

Once the research stage of the campaign has been completed and the budget defined, your AdWord campaign and copy will be analysed to maximise the conversions, or click through rate, to your website. 

Your advertising budget and objectives will be regularly reviewed and monthly reporting will detail the success of your Pay per Click Campaign.  This ensures the optimal performance of your campaign and can be regularly changed to suit the needs of your business.

For all new campaigns Ginger eMarketing will even give you a free £100 voucher towards your advertising to get you on your way!   

Does your website look good but just isn’t bringing you in the business you had hoped for?  When done well, Search Engine Optimisation is an excellent return on investment and our SEO consultants are dedicated to making your business a success.   If your website does not appear on the first or second page of the search results pages (SERPS), the chances are you are being overlooked.  

We offer a range of different SEO solutions for your business in affordable packages which are tailored to your needs.  We will work with you to determine where you can compete on the web to make your SEO campaign a success.   Once your SEO strategy has been planned and put into place we will provide you with detailed monthly reports showing how your campaign is performing through your improved rankings on the web.  

If you would like to look after your own SEO in-house, why not speak to us regarding the SEO training options that we offer?  We can come to your place of work and train you and your colleagues in how to optimise your own site, tailoring our training to your needs and ability - whether it involves social media, pay per click advertising, copywriting or on-page optimisation.  A good SEO campaign is ever-evolving and therefore requires time,planning and research.  Why not let Ginger eMarketing show you how it is done?  Alternatively, why not request a comprehensive website audit?  We will analyse your site and make the appropriate recommendations for your web developer to carry out to improve your rankings on the web.  Good SEO does not change the look and feel of your website but, through careful tweaks to both the content and internal structure of your site, makes it easier for the search engines to find you.  Once the search engines find you, so too do your future, potential customers!

Ginger eMarketing -  getting  your business found on the web. 

The key to creating a fantastic web page is not just a great design but to also make sure that your content is optimised to ensure that search engines can find you.  Unethical agencies will recommend a tactic referred to in the trade as keyword-stuffing when writing your website copy.  This practice not only makes your website very user-unfriendly but can actively harm how search engines view and index your site.  This means that the incorrect use of keywords could result in your website being penalised and effectively being banned from the web.  

Our researchers will analyse the search words for your field and ensure that the correct ratio of keywords is used to provide both an information rich but optimised content for your website.  The search terms and trends that we think our customers use, is, in reality often very different to the terms people actually use and therefore careful research is at the fore-front of successful content.  Our professional copy-writers will work with you to provide unique, creative content for each of your web-pages to ensure that when a potential customer types a search term into a search engine such as Google that your website is found.  

We want to make it easy for your potential customers to find you and not your competitors.

Ginger eMarketing offers a comprehensive website and email hosting service, provided on high performance web servers using both Windows and Linux operating systems.

We offer a range of services including domain registration and website hosting utilising: 

• Standard Pro
• Web Pro
• Business Pro

We are also able to offer a completely customised hosting service on dedicated servers for businesses wishing to have a totally bespoke service.

Please discuss your requirements with us before committing to any service provider. We are happy to offer advice or a quote for a solution tailored to your requirements.

The power of social media in your online marketing campaign and it’s importance to SEO has, until now, been vastly undervalued.  Social media, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest, is very much a part of our everyday lives so why not use it as a marketing tool for your business?  With more people turning to social media now to find services and trades, there has never been a better time to focus on what social media can do for your business.

As with all aspects of good SEO, the planning stage is at the core of any social media campaign.  We will work with you to outline your objectives and research which social media platforms your target audience are most active in. 

If you do not already have a social media presence, we can develop a professionally branded page for your business in your chosen social media platforms which in turn will create interaction between your business and your target audience.  Through communication with your audience, your brand awareness increases which leads to conversions to your website and ultimately more business.  Our online reporting tools allow us to monitor these conversions and provide you with detailed monthly reports illustrating the traffic to your website generated through your social media platforms.  Please contact Ginger eMarketing to discuss your social media requirements.

More and more companies are trying to keep their business in house rather than out-sourcing and this also applies to SEO.  A successful SEO campaign takes both time and commitment and dedicated staff trained in SEO means that someone is always on hand within your business to make updates and changes as required to your website. 

We are pleased to offer a Search Engine Optimisation Consultancy Service which extends throughout the Kent and Lincolnshire area.  We will come to your place of work and deliver the training in-situ, even working with you on your website to show you how to optimise your site yourself.  We can tailor make the training to suit your level of knowledge and requirements and therefore our SEO training packages are suitable for even complete beginners to SEO.

This page is currently in progress.  Please come back soon!

The importance of video in SEO should not be underestimated and can bring a great deal to your website.  Search engines love video embedded into a website giving your site more credibility.  But posting videos online isn’t just great in helping search engines find you.  They are also a fantastic way of providing further details about your business in a fun way to your viewers.  A tour of the business, introduction to the staff or an item in production can be both informative but also engaging for your future customers, giving a human face to your business. 

We offer various options of video production for the web so if you think this could benefit your business, why not contact Ginger eMarketing today.