So, you have worked hard to achieve a fantastic looking website for your business but, instead of growing your business, your potential customers keep finding your competitor's website instead of yours. Having a great looking website alone is not enough to generate business, it needs an effective, planned, online marketing strategy. So where do you start? With so many options available to increase your visibility online, it is a case of finding the best strategy, or strategies, to suit you and your business.

Online marketing or eMarketing has now developed through a range of technologies that now allows you to market your business directly to the most appropriate audience. It gives businesses of any size the very real possibility to reach customers both locally and world-wide without the need for large advertising budgets.

Regardless of which marketing strategy you use, the key to success within any online marketing campaign is to measure and analyse. By analysing the results of your online campaign you can swiftly adapt to your customers needs and fine tune your marketing, minimising spend wasted on less effective campaigns. By closely analysing your marketing campaign, it allows you to respond to the needs of your market quickly and efficiently.

So what are your options when it comes to marketing your business online?