Google AdWords or Pay Per Click (PPC) advertising are an effective method of gaining an instant first page presence for your website. Pay Per Click campaigns can be used independently of, but ideally alongside, your organic search engine optimisation campaign.
Through careful keyword analysis and trend research, we can formulate the most effective approach to your keyword advertising. We will focus the campaign on the area of the business which you wish to promote and is a great way of launching special offers or seasonal products.
Once the research stage of the campaign has been completed and the budget defined, your AdWord campaign and copy will be analysed to maximise the conversions, or click through rate, to your website.
Your advertising budget and objectives will be regularly reviewed and monthly reporting will detail the success of your Pay per Click Campaign. This ensures the optimal performance of your campaign and can be regularly changed to suit the needs of your business.
For all new campaigns Ginger eMarketing will even give you a free £100 voucher towards your advertising to get you on your way.