The key to creating a fantastic web page is not just a great design but to also make sure that your content is optimised to ensure that search engines can find you.  Unethical agencies will recommend a tactic referred to in the trade as keyword-stuffing when writing your website copy.  This practice not only makes your website very user-unfriendly but can actively harm how search engines view and index your site.  This means that the incorrect use of keywords could result in your website being penalised and effectively being banned from the web.  

Our researchers will analyse the search words for your field and ensure that the correct ratio of keywords is used to provide both an information rich but optimised content for your website.  The search terms and trends that we think our customers use, is, in reality often very different to the terms people actually use and therefore careful research is at the fore-front of successful content.  Our professional copy-writers will work with you to provide unique, creative content for each of your web-pages to ensure that when a potential customer types a search term into a search engine such as Google that your website is found.  

We want to make it easy for your potential customers to find you and not your competitors.

Does your website look good but just isn’t bringing you in the business you had hoped for?  When done well, Search Engine Optimisation is an excellent return on investment and our SEO consultants are dedicated to making your business a success.   If your website does not appear on the first or second page of the search results pages (SERPS), the chances are you are being overlooked.  

We offer a range of different SEO solutions for your business in affordable packages which are tailored to your needs.  We will work with you to determine where you can compete on the web to make your SEO campaign a success.   Once your SEO strategy has been planned and put into place we will provide you with detailed monthly reports showing how your campaign is performing through your improved rankings on the web.  

If you would like to look after your own SEO in-house, why not speak to us regarding the SEO training options that we offer?  We can come to your place of work and train you and your colleagues in how to optimise your own site, tailoring our training to your needs and ability - whether it involves social media, pay per click advertising, copywriting or on-page optimisation.  A good SEO campaign is ever-evolving and therefore requires time,planning and research.  Why not let Ginger eMarketing show you how it is done?  Alternatively, why not request a comprehensive website audit?  We will analyse your site and make the appropriate recommendations for your web developer to carry out to improve your rankings on the web.  Good SEO does not change the look and feel of your website but, through careful tweaks to both the content and internal structure of your site, makes it easier for the search engines to find you.  Once the search engines find you, so too do your future, potential customers!

Ginger eMarketing -  getting  your business found on the web.